BREAKING NEWS: Diamond Comic Distributors confirms the release of PULLBOX plus MORE!

Diamond Comic Distributors announced the upcoming release of PULLBOX™, a new cloud-based software application will allow comic shop customers to track their subscriptions and place their monthly pre-orders with their local comic shop retailer changing the way the comic industry operates, plus the recent announcement that both Dynamite Entertainment and BOOM! Studios have been promoted to Premier Publisher vendors, with both signing new publisher agreements.




Diamond Comic Distributors, the leading distributor of comics, graphic novels, and pop-culture merchandise, announced today the upcoming release of PULLBOX™, a cloud-based software application that will allow comic shop customers a better way to preorder titles and products from their local comic book specialty shop.

Developed from the ground up to help customers place orders with their local comic shop, PULLBOX handles monthly comic subscriptions, preorders for upcoming titles and products, and special orders all from Diamond’s consumer pop-culture website,, while also providing comic shop retailers with the back-end tools necessary to manage their pull-and-hold customer base.

The new cloud-based software is part of a broader strategy by Diamond to create an easy way to funnel orders to local comic book shops and make the preorder process a much more viable and vital process for the entire comics industry.

“We’re excited about the potential of PULLBOX to help comic shops and their customers,” said VP-Retailer Services, Chris Powell. “We want to make ordering from a comic shop as easy as possible for customers, and in turn, further improve our retailers ordering efficiency.”


PULLBOX has a variety of included features to help customers order and purchase from comic book shops:

Manage Preorders. Add titles to your monthly pull-and-hold list, order additional titles and products from that month’s PREVIEWS preorder catalog.

Synch with Your Participating Local Comic Shop. Powered by, customers can choose a local participating comic shop and synch with them to send their monthly preorders, special orders, and more.

Place Special Orders or Keep a Wishlist. Forgot to order a title or saw something new coming into comic shops that you want to purchase? Customers can use PULLBOX to place a special order with their comic book shop to purchase. They can also keep a Wishlist of other items and then send it to their retailer to see if they have any items in their store.


Enhanced Search and Ordering. Customers will be able to access a more advanced search at PREVIEWSworld.comthat allows them to search the complete database of items offered by Diamond and place orders with their local comic shop.

Track Your Weekly Purchases. Customers will get additional tools to track which titles and products they ordered are releasing that week to stores, see future week’s orders, and more.

Retail Functions. Retailers will get a full suite of functions available from the Diamond Retailer Services website: Back-end approval of new PULLBOX Customers, Alerts to new orders, Set ordering dates, and Upload your own ordering requirements and guidelines. Retailers can synch orders with their initial orders online, or export orders into ComicSuite or other POS software.

Comic-Suite Integration. Seamlessly integrate PULLBOX Pull List, Subscription, and Special Orders directly into ComicSuite for approval and ordering, manage new pull-and hold customers, synch customer data and individual orders.

PULLBOX is slated for release later this Spring and will be available for free from to comic shop customers. Retailer pricing and additional retailer information will be released in the coming months.

To see PULLBOX in action, retailers are encouraged to attend the upcoming Diamond Retailer Summit, April 4-6 in Chicago, where demos will be available, as well as sign-up for initial release.

In other BIG Diamond news, separate multi-year agreements feature many fresh initiatives, including Premier Publisher status in recognition of BOOM! Studios’ and Dynamite Entertainment’s success as top-tier comic book and graphic novel publishers. Under the agreement, Diamond will continue to be the exclusive distributor of comic books and graphic novels to the comic book specialty market for both BOOM! Studios and Dynamite Entertainment. Diamond will also continue to handle Dynamite’s book market business through its Diamond Book Distributors (DBD) division, as well as BOOM! Studios’ international book market business, excluding the UK and Ireland, through Diamond Book Distributors.


“This change recognizes the growth and importance of BOOM! Studios and Dynamite Entertainment to our business and the comics industry as a whole,” said Diamond VP-Purchasing, Tim Lenaghan. “We look forward to working with both publishers for many years to come to help nurture and grow the comic book specialty market.”


In April, Diamond’s PREVIEWS catalog and website will showcase BOOM! and Dynamite’s new status as both companies move to the “Premier Comics” section, highlighting their new offerings to comic shop retailers and customers.

“It’s a supreme honor to advance to Premier Publisher status, and truly a reflection of both the dedication of everyone at Dynamite and the strength and success of our partnerships with creators and licensors and the comics we bring to our retailer partners and fans,” said Nick Barrucci, CEO and Publisher of Dynamite Entertainment. “We work shoulder-to-shoulder with amazing people and this achievement gives greater visibility to the monumental work that they do. Also, through our new agreement, we’ll coordinate with Diamond on many new ways to serve the retail community and further diversify our categories of product.”

“We’re so grateful to retailers, who have supported us for years, and appreciative to Diamond for recognizing BOOM! Studios’ growth,” said Founder and CEO, Ross Richie. “Becoming Premier represents a once in a lifetime opportunity for retailers and fans to discover even more amazing work our creators and partners create each and every week.”

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