Marvel Comics Teams With Jeep Wrangler To Celebrate 85 Years Of The Two American Icons

By Chad Burdette

on May 18, 2026

Last week it was announced Jeep® announced a sweeping marketing campaign with Marvel Comics, uniting two American icons: the Jeep Wrangler and Captain America

Both born in 1941, the two have benn shaped by a shared legacy of courage, adventure, freedom and service,

To celebrate both the Jeep and Marve brands. the companies are merging storytelling and entertainment to create a one-of-a-kind collaboration that celebrates their storied 85-year legacies.

During a virtual press conference Olivier François, Global Chief Marketing Officer, Stellantis, explained:

“As the nation celebrates its 250th anniversary—and Jeep marks 25 consecutive years as America’s Most Patriotic Brand—we wanted to do something more meaningful and distinctly Jeep than simply adding an American flag,” “The Jeep Wrangler has long been regarded as an enduring symbol of freedom around the world, and this moment called for an expression worthy of that legacy.

“We teamed up with Marvel to bring the Captain America Shield—one of the most iconic symbols in pop culture—directly onto the vehicle as a tire cover of the Jeep
Wrangler A250 edition. In doing so, we flipped the usual model: instead of product inspiring marketing, marketing inspired the product.”

Holly Frank, VP, Global Marketing Partnerships & Promotions at Disney added:

This collaboration celebrates two icons born from the same era and rooted in strength and purpose. We’re thrilled to be working with Jeep to celebrate that shared legacy, while also looking towards the future and an epic new era of storytelling with ‘Avengers: Doomsday’ later this year.”

Related:

Jeep® Brand and Marvel Unite to Celebrate 85 Years of Freedom and Adventure in New Jeep Wrangler America250 Campaign includes:

Collaboration brings Captain America iconography to Jeep® Wrangler, launching an ambitious multi-platform storytelling initiative
Jeep celebrates remarkable achievement 25 consecutive years as the “Most Patriotic Brand in America”
Campaign lifts-off with the May 12 Twelve 4 Twelve reveal of the 2026 Jeep Wrangler America250 Edition, featuring an exclusive Captain America Shield Tire Cover
“Origin Story” 50-second video blending animation and a comic book aesthetic, supports the Wrangler A250 Edition across social media channels launches today
Limited-edition comic book cover from Marvel Comics Group featuring Captain America is exclusive with Jeep Wrangler America250 purchase
As America officially celebrates its 250 th anniversary on July 4, the brand will launch second phase of advertising campaign, “The Original Superheroes,” anchoring the brand’s “Summer of Jeep” campaign launching in late May
Collaboration will include a co-branded marketing campaign in late 2026 across the Jeep brand portfolio supporting the theatrical release of Marvel Studios’ “Avengers: Doomsday,” in theaters on December 18, 2026

Comic Watch Review:

“Origin Story” Marketing & Advertising Campaign

The collaboration’s first phase debutsed May 12 with the Twelve 4 Twelve product drop of the Jeep® Wrangler America250 Edition, featuring patriotic red, white and blue design cues and a limited-edition Captain America Shield Tire Cover, placing one of pop culture’s most recognizable symbols directly onto the vehicle long regarded as the original SUV — and an enduring symbol of freedom around the world.

he 2026 Jeep® Wrangler America250 edition marks the seventh drop in the Jeep brand’s Twelve 4 Twelve series, celebrating 250 years of American grit with bold red, white and blue design and Trail Rated capability.

The 50-second “Origin Story” video (below), blending animation and a comic book aesthetic, supports the Wrangler A250 Edition
The WWII-era Jeep Willys was air-dropped directly onto battlefields, delivering critical mobility that helped U.S. soldiers achieve victory on the ground.

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Jeep and Marvel Comics Group Introduce Exclusive Comic Book Cover

As part of the America250 celebration, Jeep and Marvel Comics Group have collaborated on an original, illustrated limited-edition cover for a reprinted comic book of 1776

In advance of America’s 250^th anniversary, Marvel Comics pays tribute to the country’s founding this November in 1776, a five-issue limited series written by legendary writer J. Michael Straczynski and drawn by superstar artist Ron Lim and acclaimed artist Sean Damien Hill.

Related:

The series presents a one-of-a-kind team-up as a band of Marvel super heroes travel to the dawn of the American Revolution where they join forces with the likes of George Washington, Benjamin Franklin, and John Adams to stop history from being rewritten. In an inspirational saga that blends superhero storytelling with America’s revolutionary past, these heroes of yesterday and today must ensure pivotal moments remain intact to safeguard both America’s legacy and their own existence!

The exclusive comic book cover by Paco Medina features Captain America and the Jeep Wrangler A250 special edition featuring the Captain America Shield Tire Cover, will come with the purchase of the 2026 Jeep Wrangler America250 Edition.