Coca-Cola® and Disney today announced a thrilling new collaboration to unite fans from across the galaxy, “Coca-Cola x Star Wars: Refresh Your Galaxy”, celebrating the uplifting power of fandom and community.
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Building on Coca-Cola’s 70-year relationship with Disney, beginning at the opening of Disneyland Resort in 1955, this global campaign spotlights the power of Star Wars fandom that unites and drives us to create and celebrate meaningful human connections.
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This collaboration brings together the magic of Coca-Cola with the epic storytelling of Disney and Star Wars, celebrating the connections that unite us—across galaxies, generations, and fandoms through exclusive, limited-edition Coca-Cola pack designs featuring iconic Star Wars characters, captivating new creative content, and an innovative augmented reality experience that allows fans to share uplifting messages of community and connection in the style of a Star Wars hologram transmission.
This multi-faceted campaign will engage Star Wars fans around the world, supported by creative content across TV, digital platforms, and out-of-home activations, the type of collaboration that can only happen when Coca-Cola and Disney come together.
Islam ElDessouky, Global Vice President Creative Strategy & Content at Coca-Cola said about the campaign:
“For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection,” said “This collaboration is about more than just bringing together two iconic brands – it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.”
Senior Vice President of Global Marketing Partnerships at The Walt Disney Company Mindy Hamilton added:
“A cornerstone of Disney’s collaboration with Coca-Cola continues to be creating campaigns in honor of fans. Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them.”
The collaboration kicks off with new creative content set in a movie theatre, a culturally iconic location for Star Wars and Coca-Cola. From discovering the hum of a lightsaber, to experiencing movie marathons, the cinema has long been a powerful place to capture the Real Magic of Star Wars and Coca-Cola, and it will be front and center in this campaign.
The 27 limited-edition cans and bottles, available for purchase in select markets around the world, and three designs only available at Disneyland Resort and Walt Disney World Resort, will showcase iconic Star Wars characters and scenes.
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Campaign highlights include:
- New Creative Spot: The campaign will kick off with a new creative spot set in the movie theater, highlighting everything from discovering the hum of a lightsaber to experiencing Star Wars movie marathons.
- 30 Limited-Edition Star Wars Character Designs: Starting in early July, fans will be able to collect 27 unique character designs, featuring iconic Star Wars heroes and villains from across the saga. There will be three additional designs only available at Disneyland Resort & Walt Disney World Resort.
- Immersive AR Hologram Experience: By scanning a Coca-Cola can or ad, fans can record and share personalized holographic Star Wars messages.
By scanning a Coca-Cola can or an advertisement on the street, fans can unlock an incredible AR digital experience and learn about all the collectible cans with beloved characters from the Star Wars universe. Through the experience, fans can record a video of themselves that will be transformed into a Star Wars-style hologram transmission that can be used to share an uplifting message of community empowerment with friends and family.
The campaign will feature a variety of the most beloved Star Wars characters for fans to collect, including:
- Original Taste: Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, K-2SO, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, General Grievous and Emperor Palpatine
- Zero Sugar: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, Rey, Grogu, and an Imperial Stormtrooper
There will also be character designs available only at Walt Disney World Resort in Lake Buena Vista, Fla. and Disneyland Resort in Anaheim, Calif.: The Mandalorian and Grogu; First Order Stormtrooper; and Chewbacca. The Mandalorian and Grogu design will also be available at Tokyo Disney Resort vending machines.
“Coca-Cola x Star Wars: Refresh Your Galaxy” launches July