The Comic Watchers - Episode 294: AWA Studios & L. Frank Baum’s Iconic World ULTIMATE OZ UNIVERSE

By Chad Burdette

on January 12, 2026

Think you know OZ? Think again.

While The Wizard of Oz and Wicked have captivated audiences, they’re just a sliver of the vast, enchanting world L. Frank Baum created across 14 books.

Artists Writers and Artisans (AWA)—renowned for crafting bold, original tales—today announced ULTIMATE OZ UNIVERSE, a visionary expansion that stays true to Baum’s rich canon. Launching November 12 with the first volume, THE LOST LANDS, this isn’t just another trip to Emerald City—it’s an odyssey into unexplored corners of OZ, bringing to life long-overlooked characters, hidden histories, and untold adventures, all deeply rooted in the lore that started it all.

Co-written by award-winning writer Cullen Bunn (RED ZONE, X-MEN, DEADPOOL KILLS THE MARVEL UNIVERSE) and songwriter and Baum enthusiast Larry King, with artwork by Mike Deodato, Jr. (EXPECTING THE UNEXPECTED, AMAZING SPIDER-MAN), the initial book–the 144-page THE LOST LANDS graphic novel–is a visually stunning and narratively rich odyssey.

With industry-leading collaborators including King’s ShaggyMan Productions and esteemed Broadway producer Kevin McCollum (Rent, In the Heights, Six), ULTIMATE OZ UNIVERSE: THE LOST LANDS is an expansion, a bold reimagining, and a meticulously researched celebration of Baum’s original vision, updated for today’s audience. This first story is just the beginning—more books, music, and even big-screen adventures are already on the horizon, ensuring the magic of OZ shines brighter than ever.

Baum enthusiast Larry King, with artwork by Mike Deodato, Jr. join the show to chat about the book, OZ, and more..

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