China’s No. 1 collectibles company makes its U.S. convention debut at NYCC with four days of events, card exclusives, giveaways and can’t-miss activations at booth #1217
China’s No.1 collectibles company and top trading card brand, is introducing its exquisitely designed, officially licensed trading cards to superfans at New York Comic Con (NYCC) October 9 to 12, 2025 at the Jacob K. Javits Convention Center (booth #1217). With a beautiful wall of cards on display, an interactive booth and star-studded lineup of illustrators and vocal talent from fan-favorites like Hasbro’s MY LITTLE PONY brand, NARUTO and tokidoki, Kayou is sure to be a must-stop for fans, collectors, and content creators alike–it’s the U.S. debut fans have been waiting for from this card giant. The historic moment was celebrated with a giant billboard in Times Square proudly announcing Kayou is “Here for the Superfans.”
Kayou’s fan-first NYCC booth experience will bring these three beloved international franchises to life with engaging activations, daily giveaways, and limited-edition official NYCC-stickered card drops that collectors won’t want to miss. Plus, they’re going all in delivering once-in-a-lifetime meet and greet experiences fans will never forget with:
- Maile Flanagan, voice talent of Naruto Uzumaki, an Emmy-winning actor best known for voicing Naruto in every installment of the franchise.
- Tara Strong, voice talent of Twilight Sparkle, a Canadian actress and prolific voice talent best known for bringing to life iconic characters like MY LITTLE PONY’s Twilight Sparkle (Friendship Is Magic). She has become one of the most recognizable and celebrated voices in animation and gaming.
- Simone Legno, co-founder and artist of tokidoki, the Chief Creative Officer of the internationally acclaimed pop-culture lifestyle tokidoki brand known for its whimsical characters and global collaborations. Born in Rome and inspired by his love of Japan and world cultures, Legno has become a leading voice in contemporary design.
- Andy Price, comic illustrator for MY LITTLE PONY, best known as the lead artist for the record-breaking MY LITTLE PONY: FRIENDSHIP IS MAGIC comic books from IDW Publishing, where his work brings the magic, friendship and fun of the Mane 6 to life.
Kayou’s impressive two-story-tall booth, easily spotted by its giant Kayou yellow hanging flag, will also feature dedicated brand destinations with MY LITTLE PONY makeovers, collectible tokidoki card-inspired cookies, and photo opps with favorite NARUTO cosplayers, creating unforgettable moments celebrating these fandoms.
NYCC attendees will be able to purchase MY LITTLE PONY, NARUTO and tokidoki Kayou cards at the show, and also receive special gifts with select purchases.
Kayou’s official booth schedule and fun-filled activities at NYCC include:
Schedule of Main Events at the Kayou Booth
Thursday, October 9
- 11 a.m. to 7 p.m. | Live Giant-Card Painting with Andy Price – Comic Illustrator, MY LITTLE PONY
- Stop by Kayou’s MY LITTLE PONY destination (booth #1217) to witness Andy Price create a giant 4-by-6-foot original Kayou card live, to be reproduced as a future collectible card. Come back at 7 p.m. to admire the finished artwork!
Friday, October 10
- 11 a.m. to 1 p.m. | Meet Maile Flanagan – Voice of Naruto | Kayou Card Signing
- Head to the “Kayou Stadium” counter (booth #1217) to meet the actor behind the voice of Naruto Uzumaki. Get an autographed Naruto Kayou card.
- Limited to 200 fans. First come, first served. One per person. Card for signature provided by Kayou. No other items or merch will be signed.
- 2 p.m. to 3 p.m. | Happy Birthday Naruto!
- Join us at Kayou’s NARUTO destination (booth #1217) for a special birthday celebration for Naruto Uzumaki–NARUTO-style! Naruto, Sasuke and Sakura wouldn’t miss this party. Our cosplayers will all be there.
- 4 p.m. to 6 p.m. | MY LITTLE PONY Live Sketch & Autograph Session with Andy Price
- Head to the “Kayou Stadium” counter (booth #1217) to get an original pencil head sketch of your favorite MY LITTLE PONY show character created and signed by Andy Price, lead comic illustrator for the beloved series.
- Limited to 15 fans. First come, first served. One per person. No other items or merch will be signed.
Saturday, October 11
- 12:30 p.m. to 1 p.m. | tokidoki 20th Anniversary Cake-Cutting Ceremony & Signed Cookie Card Giveaway
- tokidoki is 20! Head to Kayou’s tokidoki destination (booth #1217) where Co-Founder and artist of tokidoki Simone Legno will cut into the cutest Kayou card deco’d cake EVER celebrating this major milestone.
- Get a limited edition tokidoki collectible card-inspired cookie–signed by Simone Legno! Limited to 50 fans. First come, first served. One per person.
- 1 p.m. to 3 p.m. | Meet Simone Legno – tokidoki Co-founder and Artist | 20th Anniversary Poster Signing
- Head to the “Kayou Stadium” counter (booth #1217) to meet the co-creator and artist behind tokidoki. Get an autographed exclusive 20th anniversary poster.
- Limited to 200 fans. First come, first served. One per person. Poster for signature provided by Kayou. No other items or merch will be signed.
Sunday, October 12
- 11 a.m. to 1 p.m. | MY LITTLE PONY Live Sketch & Autograph Session with Andy Price
- Head to the “Kayou Stadium” counter (booth #1217) to get an original pencil head sketch of your favorite MY LITTLE PONY show character created and signed by Andy Price, lead comic illustrator for the beloved series.
- Limited to 15 fans. First come, first served. One per person. No other items or merch will be signed.
- 2 p.m. – 4 p.m. | Meet Tara Strong – Voice Talent of MY LITTLE PONY’s Twilight Sparkle | Kayou Card Signing
- Head to the “Kayou Stadium” counter (booth #1217) to meet the magical voice behind Twilight Sparkle. Get an autographed Twilight Sparkle Kayou card.
- Limited to 200 fans. First come, first served. One per person. Card for signature provided by Kayou. No other items or merch will be signed.
Schedule of Kayou Daily Activities at NYCC
- All Day, Daily Thurs. to Sun. | The Giant Card Climb Challenge
- Head to the North Concourse at Javits to climb the Kayou Giant Card Staircase.
- Snap a pic, post it on Instagram and follow @kayouus for a chance to win a Kayou prize pack filled with exclusive NYCC cards and merch. One lucky winner will be chosen on Oct. 12.
- All Day, Daily Thurs. to Sun. | Catch Naruto, Sasuke & Sakura for the Photo Opp!
- Head to Kayou’s NARUTO destination (booth #1217) to meet our Naruto, Sasuke and Sakura cosplayers. They’ll be making random appearances throughout the day and taking fun photos with fans. Don’t miss your chance to join Team 7!
- Post your epic photos on Instagram and follow @kayouus to get a limited edition Kayou “folding fan for the superfan” (while supplies last). One lucky winner will also score an official NARUTO gift pack (chosen Oct. 12).
- 10 a.m. Daily, Thurs. to Sun. | Get Your NYCC 2025 Exclusive Kayou Card
- Head to the “Kayou Stadium” counter (booth #1217) at the start of NYCC each day for a chance to get a free MY LITTLE PONY, NARUTO or tokidoki Kayou card with an official NYCC 2025 exclusive sticker
- Limited to 100 fans each day. First come, first served. One per person. Must follow @kayouus on Instagram and do an original post from Kayou’s booth. Card designs will be randomized.
- Interested in a card swap? Meet up at our booth at 10:30 a.m. each day
- 1 p.m. to 6 p.m. Thurs., Fri; 11 a.m. to 4 p.m. Sat., Sun. | MY LITTLE PONY Ponification Station – Choose Your Pony Look!
- Head to Kayou’s MY LITTLE PONY destination (booth #1217) to transform into your favorite pony from the Mane 6 with a stunning facepaint or makeup eye look
- Choose from Twilight Sparkle, Rainbow Dash, Pinkie Pie, Fluttershy, Rarity, and Applejack looks made for kids or adults, complete with cutie marks.
- Post your Ponified look on Instagram and follow @kayouus and @mylittlepony for a chance to win a Kayou MY LITTLE PONY collectible. One winner will be chosen each day.
- 3 p.m. Daily, Thurs. to Sun. | NARUTO Cosplay Meet-Up – Strike a Jutsu Pose
- NARUTO cosplay is strong at NYCC! Head to Kayou’s NARUTO destination (booth #1217) to meet your fellow cosers and help us create an epic group photo each day.
- 4 p.m. Daily, Thurs. to Sun. | tokidoki Cookie Card Giveaway – Too Cute to Eat…Almost!
- Head to Kayou’s tokidoki destination (booth #1217) each day and line up at our cookie cart for a chance to get a free tokidoki collectible card-inspired treat. They’re yummy enough to eat or beautiful enough to save forever. You choose!
- Limited to 100 fans each day. First come, first served. One per person. Must follow @kayouus and @tokidokibrand and do an original post of the cookie card cuteness on Instagram.
- We’ll give away a new cookie design each day! Stop by daily for a chance to collect them all. One lucky winner each day will also take home a $50 tokidoki gift card and Kayou tokidoki prize pack.
Fans who are unable to attend NYCC can still join in the fun with content captured straight from the show floor by following along on Instagram @kayouus and TikTok @kayou_us with #KayouAtNYCC.