DC Entertainment unveiled a new line of merchandise to tie-in with both the upcoming Superman film from James Gunn and the recent Puppy Bowl broadcasts. At the center of this new line of products is Krypto the Superdog, who makes his live action cinematic debut this July. During the Puppy Bowl, Gunn introduced a new trailer that put additional spotlight on the superdog. The new merchandise will be available at the online DC shop along with Hot Topic.
The new items (some of which appeal to the dogs in the audience) can be seen below.
(Bandana and t-shirt available only on DC Shop)
Superman (2025) Movie S-Shield Pet Bandana: This lightweight, breathable and moisture-wicking bandana features double-folded edges for durability and UPF50+ protection to keep your furry sidekick comfy on every adventure ($19-23, based on size).
(Poster and t-shirt available only on DC Shop)
Superman (2025) Movie Krypto T-shirt, Two-tone Mug & Premium Poster: The T-shirt ($37) and color-accented two-tone mug ($17) are the perfect way to celebrate your favorite four-legged hero, while a premium poster captures Krypto as he leaps into action in all his heroic glory, making it a must-have for Superman fans and pet lovers alike ($15).
Other comics-inspired Superman items to fetch for your furry friends:
Pet Costumes: Let your dog embody Krypto with these adorable costumes, available in classic designs that have a cape, plus versions with legs for extra cuteness ($19.99-$12.99).
Superman Plushie: The perfect toy for cuddles and playtime. Let your pup work on their moves while channeling their inner superhero with this plushie and dog disc ($19.62-$10.99).
Superman Blanket: This sherpa blanket is the coziest accessory for a snuggle or naptime after a long day of heroics ($32.99).
Collars and Leashes: Choose from seatbelt collars, classic clip collars, stripe designs, and matching leashes to keep your pet secure in epic style ($29.95-$19.95).