February 21, 2020 (PORTLAND, OR) – BAD IDEA – the unruly and experimental new comic book publisher coming soon to select comic shops – today announced at the annual ComicsPRO Industry Conference in Portland, Oregon that, in response to a deluge of inquiries from comic shop retailers throughout North America and around the world, the company will be more than doubling the size of its first wave of participating retailers from 20 to 50 stores, beginning with the debut of ENIAC #1 by Matt Kindt and Doug Braithwaite in May 2020.
And because they’re great guys, BAD IDEA also announced at ComicsPRO today that they’ll be opening registration to every participating ComicsPRO member, who will be able to enroll on-site to become a BAD IDEA Destination Store™™ beginning today during the company’s conference roundtable sessions. Additionally, all participating BAD IDEA Destination Store™™ retailer accounts will also be offered a 60% discount and free shipping on all orders.
In order to qualify for participation, each BAD IDEA Destination Store™™ must agree to a stringent set of rules, criteria, and grueling mental and physical challenges (kidding?) ((not kidding)) that include prominent in-store placement for BAD IDEA comics, some truly galling and gauche promotional displays, and strictly enforced “limit one per customer,” street date, pre-order, pricing, and minimum/maximum order and allocation policies for all Bad Idea releases. Failure to comply with the spirit and/or letter of the rules will result in removal from the program and a well-deserved shaming from your friends, family members, and professional colleagues.
(Seriously, we will find you.)
In the event that BAD IDEA’s list of approved wave one applicants exceeds 50 stores, retailers may be assigned to the next available wave of admissions. But don’t sweat too hard because BAD IDEA will be working overtime to service each and every one of its trusted retail partners and regularly admitting new stores to the program on a rolling basis.
That means that each time a new retailer comes on board as a BAD IDEA Destination Store™™ anywhere in the world, they’ll be able to access every prior BAD IDEA release in very limited quantities, so, that way, you and your store can start at the beginning. We knew you had the power within you, all along.
