I wanna be the very best, like no one ever was! Pokemon has taken their lyrics literally, surpassing ultra-popular franchises like Star Wars and Marvel to become the highest-grossing franchise of all time.
When looking at total media revenue, there is one clear winner among the most popular franchises. Created in 1996, Pokemon exploded in popularity and quickly attracted a loyal following that would keep the franchise going over two decades later.
It is estimated that Pokemon has earned over $59.1 billion USD since the founding of the franchise, thanks to high retail sales and a strong mobile presence with Pokemon Go.
This places the franchise well above Star Wars, which comes in second place with a total revenue of $42.9 billion. Interestingly, another hit-Japanese franchise comes in third place. Hello Kitty currently has an estimated $41 billion in total revenue, placing it above the Harry Potter franchise even.
Although many may not have expected Pokemon’s incredible popularity to continue and even grow for such a long time, it has undoubtedly proven to be a force to be reckoned with!
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