Dustin Gebel
Skybound and the American Library Association (ALA) announced yesterday their plans to partner for a new series of library card sign-up bonuses. Optimus Prime stars in a set of bookmarks and promotional items that emphasize signing up for cards during September’s Library Card Sign-Up Month.
In the press release, ALA President Emily Drabinski spoke about the partnership, stating:
“We love the energy of the TRANSFORMERS franchise, and we’re excited for this collaboration with Skybound and Hasbro to encourage kids both young and old to roll out to their libraries and get their library cards during National Library Card Sign-Up Month in September. Library cards open worlds of opportunity for Autobots and humans alike. Whether or not your favorite genre is science fiction, library cards spark creativity and inspire critical thinking skills. Join Optimus Prime, who I’m told is a huge library fan, and check out your local library.”
This rollout coincides with the 40th anniversary of the robots in disguise, speaking to their roots as a resource for educating children. This fall, Marvel also plans to release an omnibus featuring classic stories from the original comic stories.
Arune Singh, VP, Brand, Editorial, Skybound Entertainment also spoke about the collaboration between the two groups, stating:
“Libraries are more important than ever to our communities, opening up worlds of knowledge and adventure to all people. We’re thrilled to work with ALA to bring Optimus Prime’s message of respect and inclusivity to all sentient beings, whether bots, humans or anyone else who loves to read! There’s no better time to show your support for your local libraries than now.”
Posters and bookmarks featuring Optimus Prime with a library card are available for purchase in the ALA store.
