Following the events of the Disney+ series Falcon & Winter Soldier (2021), Anthony Mackie returns to wield the coveted shield in Marvel Studios‘ Captain America: Brave New World, the fourth installment of the franchise and the first since Chris Evans’ Steve Rogers bid farwell to the superhero life in 2019’s Avengers: Endgame.
Related: The Falcon And The Winter Soldier Ep 101: New World Order
The upcoming film, which is scheduled to land in theaters on February 14, 2025. As part of the promotion, Tide Detergent is offer a unique and exclusive, 5D “Collateral Stains Screening” for the upcoming Captain America: Brave New World on Thursday, February 13 2025 as a cross-promotion with a new product called Tide Ultra Oxi Boost Power PODS,
Throughout the Marvel Cinematic Universe (MCU), collateral stains are a way of life. Everyday people in the MCU sometimes have to face clouds of dirt, spilled coffee and guacamole stains that occur by virtue of being courtside to action-packed superhero moments.
In Tide’s new “Collateral Stains” campaign, the brand is spotlighting everyday people in the MCU that encounter these stains, and showing how they bounce-back and get the most powerful clean – in any universe – thanks to new. A series of TV and social ads are going live that brings that to life.
What is 5D?
Here’s what we can say without spoiling the movie. We can’t share the exact collateral stains — because spoilers – but, attendees will definitely feel the 5D. They’re going to smell the stains and they’re definitely going to feel them. They’ll feel like they were caught in the middle of an avenging fight, just like the extras we’re going to hero in our ad campaign below.
Those that attend will literally get collateral stained. (But we’ll have Tide Ultra Oxi Boost Power PODS – Tide’s best stain removal POD ever – on hand to get the stains out when you get home).
To enter for a chance to be part of this exclusive screening, fans must comment on one of Tide’s select Instagram posts using #TideSweeps for a chance to win.
Visit www.Tide.com/CollateralStainScreening for more information
Check out the upcoming Tide ads:
In addition to Mackie and Ford, Captain America: Brave New World will star Danny Ramirez, Shira Haas, Xosha Roquemore, Carl Lumbly, Giancarlo Esposito, Liv Tyler, and Tim Blake Nelson.
The film is directed by Julius Onah and produced by Kevin Feige and Nate Moore. Louis D’Esposito and Charles Newirth serve as executive producers.
Captain America: Brave New World releases on February 14, 2025