WEBTOON Entertainment, one of the leading global entertainment companies and home to some of the world’s largest storytelling platforms is introducing Super Like, a new monetization program for Creators on WEBTOON’s English platform.
WEBTOON helped pioneer the growing Creator Economy for digital comic artists in the US, establishing a local creator monetization program in 2019. Connecting a diverse new generation of storytellers with millions of fans around the world, comic Creators come to WEBTOON to monetize their content.
Launching for eligible CANVAS series in Spring 2024 and WEBTOON ORIGINALS Creators in Summer 2024, Super Likes will let creators earn additional revenue and allow users a new way to support their favorite Creators and series.
WEBTOON readers will be able to show that they are Super Fans by purchasing and sending Super Likes on individual episodes. Super Likes directly support Creators, who make money every time a reader purchases and sends a Super Like on their series’ episodes.
The Super Like program adds to WEBTOON’s suite of on-platform monetization options for Creators, which include ad-revenue, paid content purchases, and an international localization program that helps Creators expand their fanbase and earning opportunities around the world. WEBTOON ORIGINALS Creators also receive advances to help jump-start production and episodic payments to assist with ongoing production. Off-platform, Creators can earn money from merchandising opportunities, and TV, film, and print publishing deals from Wattpad WEBTOON Studios.
David S. Lee, Head of Content said about the new initiative in a press release:
“We’re in the business of supporting Creators, so our goal has always been to create multiple, scalable ways for Creators to make money on WEBTOON. WEBTOON is home to some of the most exciting Creators and passionate fandoms in comics. Super Likes give fans a new way to engage with Creators and show their support for webcomics they love.”
The Super Like program will initially be available to CANVAS series that meet eligibility requirements. Once a series is eligible, Creators can apply to participate.
Full program details and launch date will be announced in the coming weeks.